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Smart Business Practices - Articles

 

Let Your Image Tell Your Story

By Lynne Saarte

"A huge part of marketing a business involves dealing with images. As visual representation is often more appealing to the eye, it is important to include the right images in your materials. From the logo to the simple eye-catcher image," Read article...

 

Know Thyself

By Ben Magid

"Ben Magid is a screenwriter who entered the entertainment industry in 2006 with the sale of PAN to New Line Cinema, a revisionist take on Peter Pan that garnered mention on the Black List. He went on to write HACK/SLASH for Rogue Pictures, scheduled to shoot early 2010. He has worked with Legendary Pictures on BIGFOOT, Level One Entertainment on THE MAZE and sold his spec script INVASION in 2009 to Participant and Summit produced by Strike Entertainment and Eli Roth. His script ATLAS has been optioned by the producers of Paranormal Activity."

So, what does screenwriting have to do with voice-overs or business? Screenwriting is a business and Ben's thoughts on knowing what you can and can't do are points well taken, and can be readily applied to any business or profession. Read article...

 

4 Best Sites To Get 10GB Free Online Backup & Storage

By Mohan Ramkumar

"In today’s digital world, our entire life — both work and home — are tied to computers. Hard disks are unpredictable and are prone to failures leading to data loss. Research shows that every year 43% of computer users lose valuable data. The best way to hedge your data storage risk is to store critical data on the cloud. " Read article...

 

Marketing & Advertising Have Drifted Towards Abstraction, Waffle & Theory

By Paul Ashby

"To save ourselves we have to forget smooth talking, software and money manipulation - to restore advertising and marketing we have to understand the meaning of the word communication and then practice it!" Read article...

How Not to Alienate Visitors Who Just Want To Talk

By Paul Boag

"Too many websites owners are more concerned with gathering data from their users rather than initiating a dialogue. If your users want to talk to you, don’t make it difficult." Read article...

How to Approach Big Clients

By Freelance Folder

"When we first start out as freelancers, we tend to be tentative about approaching new clients. In fact, one of the biggest obstacles to growing a freelancing business is that most freelancers are terrified to pitch themselves." Read article...

Roundup: Can You Really Mix On Headphones?

By Craig Anderton

"Of course you can mix on headphones, but does that mean you should?" Read article...

Jedi Mind Tricks: How to Persuade Your Users, Boss or Clients

By Paul Boag

"Whether you are getting a client to sign off on a website’s design or persuade a user to complete a call to action, we all need to know how to be convincing." Read article...

Freelance Contracts Do's and Dont's

By Robert Bowen

"In the world of freelancing, the entrepreneur has to take on a number of tasks for themselves that would normally be handled by a separate department at a bigger company. " Read article...

Small Business Cost Cutting Tips

By Theresa OKeefe

"Easy Ways to Save Thousands from Your Annual Budget." Read article...

How to Network With Busy People

By Steve Pavlina

"Often the people we’d most like to network with are also the least accessible. Busy people are bombarded with endless emails, phone calls, social media connections, and more. Making contact with such people can be difficult because so many others are trying to do the same thing." Read article...

Cheat Sheet: Quick Vocal Fixes

By Craig Anderton

"Cheat Sheet delivers concise, explicit information about specific recording/ audio-related tasks or processes. This installment describes basic vocal processing. " Read article...

Setting Up A Home Office. 10 Tips To Getting It Done Right The First Time

By Jeremy Gislason

"Setting up a home office can be a tremendous challenge. How do you separate your work life from your home life when they occupy the same space? Here are 10 tips to create a home office designed for maximum productivity." Read article...

Voiceovers and Ever-Changing English

By Peter Drew

"People that make their living from language, including people that do voiceovers, seem to fall equally on either side of the fence when it comes to what constitutes good English." Read article...

Why Audition for Shows?

By Charles G. Robinson

"Auditioning for parts, in film, television, theatre, commercials and modeling jobs can be a nerve-wracking experience. Many people cope with the pressure by.... " Read article...

What Is Podcasting?

By Sharon Housley

"Podcasting is quickly becoming a buzz word among the techie crowd. So what is podcasting, anyway? Podcasting is online audio content that is delivered via an RSS feed." Read article...

Why Record Keeping Should Be One of Your Favorite Activities

By Tim Clay

"I know record keeping doesn't sound very exciting. But the truth is - something as simple as a mileage log translates directly into saved money and time," Read article...

When Working on Your Business… Isn’t Actually Working

By Jason Holland

"When starting a small business, your first steps should be researching your target market, developing a marketing plan, and testing offers. In other words, taking action to turn your business idea into a real business...". Read article...

Career: Follow 10-Point Action Plan To Manage Your Voice-Over Success

By Stew Crossen

"I originally wrote this article about the "business" end of the voice over business. However, the 10 points can be useful to any small business owner, marketer or entrepreneur." Read article...

Five Great Reasons to Continue Marketing During Tough Times

By Dr. Gary S. Goodman

"In a recent Internet blog, one person asked a truly important question that I'd like to address, here: "Does it make sense to continue marketing during a recession?" Read article...

Top 10 Tips For Any Trade Show Novice

By Mel White

"Every year millions of newbies take the trade show marketing plunge. Here are some quick tips, both humorous and serious, to quickly move you into the deep end of the pool." Read article...

How to Give a Killer Presentation

By John Traveler

"Depending on your line of work, there will come a time when you are will be required to make a presentation on an issue. Talking in front of a crowd can be intimidating even to the most accomplished presenters, but with a thorough mastery of the necessary presentation skills, any one can make flawless presentations." Read article...

Win-Win Negotiations Have Become a Must Have

By Linda Swindling

"Win/win negotiations used to be a goal to achieve. Now, they are a necessity. Current times actually demand a win/win approach if you want a durable agreement." Read article...

Preventing Business Burn Out!

By Ann Holman

"Many small businesses have a natural life cycle. They grow steadily over several years, flatten out and then either decline over a period of time or remain in a state of survival until..." Read article...


Voice Over in CT

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